Twitter thread examples, marked up in pencil

A good thread is a structure, not a mood. These six threads were written by us for hypothetical AI products. Every post has a margin note explaining what it does, and each one ends with a skeleton you can reuse.

Thread 01

The origin story thread

Give strangers a reason to follow the founder, not the product.

7 posts · Week one of pre-launch, after the profile is fixed.

Thread 02

The weekly build in public update

Keep followers watching the story and collect product input in public.

4 posts · Every Friday from week two until launch.

Thread 03

The how it works technical thread

Earn credibility with technical buyers who distrust marketing.

6 posts · Week two, once you have a working pipeline worth explaining.

Thread 04

The problem first thread

Attract the exact buyer by describing their day better than they could.

5 posts · Weeks one to three, before you show the product much.

Thread 05

The lessons learned thread

Get bookmarked and reposted by people outside your circle.

8 posts · Week three, once you have enough beta feedback to have opinions.

Thread 06

The waitlist open thread

Convert the audience you built into a list you can reach on launch day.

5 posts · Week three, three to four weeks before launch.

How to use these

Pick the thread that matches where you are. Origin story and problem first threads belong early, when nobody knows you. How it works and lessons threads come once the product runs. The waitlist thread comes last, three or four weeks before launch.

For the writing itself, read play 03 on writing a thread that sells an AI product. For when to post each one, see the 30 day calendar.