01Setup
Fix the profile
Rewrite the bio as "who you help + what changes for them". New header that shows the product. Pin a short post saying what you are building and when it ships.
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Lead magnet, free, no email wall
The 30 day pre-launch posting calendar
One task a day for the last month before you launch an AI product on X. Day 1 is thirty days out. Day 30 is launch eve. Each task takes thirty to sixty minutes, so you can keep shipping.
If you are more than a month out, run the plays first, starting with how AI founders grow on X before launch.
Get it dated to your launch
Give us your launch date and we send the calendar with real dates on every task, plus thread prompts tuned to your product.
Legend
SetupPostThreadReply blockBuild in publicAI creatorsReview
Week 1
Foundation
Make the profile worth following and start showing up in the right replies.
02Post
The problem, as a scene
Describe one specific moment where your buyer feels the pain. A person, a time of day, a tool that failed them. No product mention.
03Reply block
First reply block
Thirty minutes, twenty replies under posts your buyers read. Add a fact, a number or a counterpoint. Never "great post".
04Thread
Why I am building this
Origin thread, six to eight posts: the problem you hit, what you tried, why existing tools fail, what you are building, when people can try it.
05Build in public
Week one log
One number, one screenshot, one thing that broke. Keep it short and honest.
06Post
A take you can defend
One opinion about your category that most people get wrong. Back it with a reason from your own work.
07Review
Read the numbers
Which post drove profile visits and follows? Which replies got answered? Do more of that next week. Plan week two posts tonight.
Week 2
Proof of work
Show the product doing real work. Start the AI creator list.
08Post
Thirty second screen recording
Record one real workflow end to end. No voiceover, captions on, start on the result. Text: what it did and how long it took before.
09Reply block
Reply block plus two quotes
Twenty replies, then quote two posts from AI creators in your niche with an insight they did not mention.
10Thread
How it works
Technical thread: the approach, one diagram or screenshot, the hard part and how you solved it. Technical buyers follow builders who show their work.
11Post
Ask a real question
Ask something you need answered: which workflow to support next, which integration matters. Reply to every answer.
12Build in public
Ship log
What shipped this week, in a short list. Add one screenshot. Thank anyone whose reply changed a decision.
13Post
Before and after
Two images or two short lists: the old way and the way your product does it. Let the gap speak.
14AI creators
Build the AI creator list
List thirty AI creators whose audience matches your buyer. Follow them, turn on notifications for ten, and start replying with substance.
Week 3
Momentum
Open the waitlist, share lessons, give AI creators early access.
15Thread
Lessons thread
Seven things you learned building this. Each one specific enough that a stranger could use it tomorrow.
16AI creators
Five quiet DMs
DM five AI creators you have replied to. Offer early access, no ask attached. Make it easy to say no.
17Post
First tester reaction
Share what an early tester said or did, with their permission. A screenshot of a real message beats any claim you write.
18Build in public
Metric update
Share one metric honestly, good or bad, and what you are changing because of it.
19Post
Open the waitlist
Say what people get, when, and why joining early matters. Pin this post. Link in the first reply, not the main post.
20Thread
The fair comparison
Compare the approaches in your category, including yours, honestly. Name tradeoffs. Fairness earns trust and reposts.
21Review
Waitlist and creator check
Count waitlist signups by source post. Give private access to every AI creator who replied to your DM.
Week 4
Countdown
Announce the date, test launch hooks, hand AI creators a launch kit.
22Post
Announce the date
One clean post: what launches, the date, and what people should do (follow, turn on notifications, join the list).
23Reply block
Reply to your regulars
Reply block aimed at the people who engaged in the last three weeks. They are your launch day first wave.
24Thread
Test the launch hook
Post a short thread that uses the hook you plan for launch day. Watch which first line gets read. Keep the winner.
25Build in public
Behind the launch
Show the prep: the checklist, the landing page draft, the bug you are fixing. People like to watch a launch get built.
26Post
Feature spotlight one
One feature, one recording, one sentence on who it is for.
27AI creators
Send the launch kit
To each AI creator who said yes: the date, the angle that fits their audience, assets, and a private link. No scripts.
28Post
Answer the objections
Post the three questions people asked most during the beta, with straight answers.
29Post
Tomorrow
Say it launches tomorrow and what time. Ask people to turn on notifications. Thank the people who helped.
30Setup
Load the launch
Final launch thread written and scheduled, first replies drafted, AI creator timings confirmed. Then stop and sleep.
How to use the calendar
Block one hour each morning. Do the task, then close the app. The reply blocks matter as much as the posts: they are how new people find you before your posts have reach of their own.
Threads are the heavy days. Draft them the night before. If you need structures, the annotated threads map onto days 4, 10, 15, 20 and 24.
AI creator days (14, 16, 21, 27) are the ones founders skip and regret. By day 27 you want a short list of people who know your product and have said yes to posting on launch day.