Home / Plays

The plays

Ten plays for growing on X before launch

Each play is one job, with the reasoning, the steps and a checklist you can tick off. Run them roughly in order. Most founders need all ten in the three months before launch.

  1. 01How AI founders grow on X before launchHow to grow on X before your AI product launches: the account setup, posting rhythm and AI creator warmup that build a real audience before launch day.7 min
  2. 02Build in public on X: a week by week plan for AI startupsA week by week plan to build in public on X before your AI startup launches: what to share, what to hold back, and how to turn followers into a waitlist.7 min
  3. 03How to write a Twitter thread that sells an AI productHow to write a Twitter thread that sells an AI product before launch: the hook, the problem, the proof, and a soft ask, with an illustrative example thread.8 min
  4. 04Twitter marketing strategy for AI startupsA Twitter marketing strategy for AI startups in the months before launch: who to talk to, what to post, which accounts to run, and how AI creators fit in.8 min
  5. 05Viral tweets from AI launches, broken downThe patterns behind viral tweets for AI products, broken down with illustrative examples we wrote, plus how to practise them on X in the months before launch.7 min
  6. 06X content strategy for technical foundersAn X content strategy for technical AI founders before launch: what to post, how to turn engineering work into posts, and a weekly rhythm you can keep.7 min
  7. 07Twitter for business: founder account vs company accountTwitter for business before an AI launch: why the founder account should carry the voice, what the company account is for, and how to run both without waste.6 min
  8. 08B2B Twitter marketing for AI toolsB2B Twitter marketing for AI tools before launch: find the buyers on X, post for the people who sign off, and build a waitlist of teams instead of tourists.7 min
  9. 09Startup marketing strategy when X is your main channelA startup marketing strategy for AI founders who bet on X: set one goal, plan the months before launch in phases, and cut tasks that do not grow the audience.7 min
  10. 10Social media marketing for AI startups: why X comes firstSocial media marketing for startups building AI: why X should be your first channel before launch, how it compares to other networks, and when to add them.6 min